- Announcing the International Business Plan（2026 Autumn）
- 2026/6/19
To International Publishers and Buyers
In recent years, as the international profile of games originating in Japan has risen, we've seen an increase in participation at Game Market from international publishers eager to release titles globally, and from "Overseas buyers" who acquire games to introduce to publishers.Game Market is quite unique globally; it began as a gathering place for individuals, not established board game publishers, to present their creations. Our core philosophy is to create an event primarily for these individual, non-commercial exhibitors. We've heard from these exhibitors that they often feel uneasy interacting with overseas buyers due to a lack of background information regarding their affiliations or track records. For those with limited commercial experience, a sudden discussion about a contract can be quite daunting. This plan was established to ensure these exhibitors can also enjoy the event with peace of mind.
Overseas buyers are crucial partners who help spread exhibitors' works, and indeed, Japanese games, to the global market. Making information visible through catalog listings and venue panels facilitates these vital conversations, especially with our unique exhibitor base. Furthermore, the strong participation of numerous international companies helps us promote Game Market's increasingly global nature, both domestically and internationally.
That's why we created the International Business Plan. This system aims to enhance the recognition and presence of overseas buyers in Japan, while also supporting smoother and more effective licensing discussions between them and Japanese game designers. This upcoming event marks the fourth time this system has been implemented.
In previous events, participating international buyers shared their company information and achievements through the catalog and venue panels, fostering valuable connections. We also held joint business meetings and successfully bridged many exhibitors with international companies. For Game Market 2026 Autumn, we will continue this system and strive for further improvements by reflecting feedback from past participants.
Services Provided
- English Support: We will handle all email correspondence and inquiries in English.
- Priority Entry: Enter the venue from 9:00 AM, before general admission, to start business discussions, such as receiving samples (To ensure fair access for general attendees, product purchases for priority entry holders are restricted until 12:00 PM to prevent bulk buying.).
- Exhibitor Information: We will provide detailed materials about exhibitor booths, including information on booths with games that have English rulebooks, those that have won major global board game awards, and those associated with the Arclight Game Award (Award Booth).
- Dedicated Business Meeting Space: You will have free access to an exclusive meeting area within the venue during the main event days.
- Exposure to Exhibitors: In addition to the official catalog, your logo and company introduction will be featured in the exhibitor manual to appeal broadly to all exhibitors. Your company's achievements and profile will also be displayed on panels around the business meeting space, increasing your recognition and presence in Japan.
- Hotel Accommodation Option: Hotels near the venue are currently experiencing high demand. To support participants in this plan, we offer a special accommodation option.
Payment Method: Payment must be made via bank transfer. (International bank transfer)
*Please note: The International Business Meeting (held on the day before the main event) is available only during the Spring event and will not be held for the Autumn event.Hotel Accommodation Option Overview
Hotels near the venue are currently experiencing extremely high demand, making reservations quite challenging. To support participants in the International Business Plan, we offer a special accommodation option.- Hotel: Hotel Shuranza Makuhari Bay (a 2-minute walk from JR Keiyo Line "Kaihim-Makuhari Station" South Exit). Single rooms, no meal plan.
- Accommodation Dates: Check-in on Friday, October 16th, 2026; Check-out on Monday, October 19th, 2026
- Price per room: $400.00（USD）（tax included)
- Maximum booking: 4 rooms (for up to 4 guests)
- How to Apply: Select the "Hotel Accommodation Option" within the "International Business Plan Application Form" and provide the number of guests and their names.
- Payment Method: Please combine the hotel accommodation fee with your plan participation fee and make a single bank transfer. Due to hotel arrangements, cancellations after payment cannot be accepted. We appreciate your understanding.
International Business Plan Application Requirements for overseas buyers
- Event Name: Game Market 2026 Autumn
- Dates: Saturday, October 17, 2026, 11:00 AM – 6:00 PM
Sunday, October 18, 2026, 11:00 AM – 5:00 PM - Venue: Makuhari Messe Exhibition Halls 1, 2, 3, 4
- Participation Fee: $700.00（USD）（tax included）
- Application Period: Friday, June 19th – Wednesday, July 22nd, 2026
- Payment Deadline: Friday, July 24th, 2026
- Number of Participants: Up to 4 individuals per company or organization are permitted to enter.
- How to Apply: Applications are accepted via a dedicated Google Form.
Click here for the International Business Plan Application Form:
Important: Regarding Email Delivery
Please be aware that emails from the Game Market Office (gamemarket@arclight.co.jp) may occasionally be automatically sorted into your spam/junk folder by your email service's filter. Our communications contain vital information regarding this plan, including deadlines and important updates. Missing these emails could affect your participation.To ensure you receive all essential information, please take the following steps: