- Announcing the International Business Plan
- 2025/12/26
To International Publishers and Buyers
In recent years, as the international profile of games originating in Japan has risen, we've seen an increase in participation at Game Market from international publishers eager to release titles globally, and from "Overseas buyers" who acquire games to introduce to publishers.Game Market is quite unique globally; it began as a gathering place for individuals, not established board game publishers, to present their creations. Our core philosophy is to create an event primarily for these individual, non-commercial exhibitors. We've heard from these exhibitors that they often feel uneasy interacting with overseas buyers due to a lack of background information regarding their affiliations or track records. For those with limited commercial experience, a sudden discussion about a contract can be quite daunting. This plan was established to ensure these exhibitors can also enjoy the event with peace of mind.
Overseas buyers are crucial partners who help spread exhibitors' works, and indeed, Japanese games, to the global market. Making information visible through catalog listings and venue panels facilitates these vital conversations, especially with our unique exhibitor base. Furthermore, the strong participation of numerous international companies helps us promote Game Market's increasingly global nature, both domestically and internationally.
That's why we created the International Business Plan. This system aims to enhance the recognition and presence of overseas buyers in Japan, while also supporting smoother and more effective licensing discussions between them and Japanese game designers. This upcoming event marks the third time this system has been implemented.
In previous events, participating international buyers shared their company information and achievements through the catalog and venue panels, fostering valuable connections. We also held a joint business meeting with "YAPON BRAND," successfully bridging many exhibitors with international companies. For Game Market 2026 Spring, we will continue this system and strive for further improvements by reflecting feedback from past participants. To better support exhibitors, we also plan to set up a dedicated corner at the venue to provide guidance on how to engage in effective discussions with international buyers.
Services Provided
- English Support: We will handle all email correspondence and inquiries in English.
- Access to the International Business Meeting: You can participate in the business meeting held on Friday, May 22nd, from 1:30 PM to 4:30 PM (lunch and dinner will not be provided). The venue has been expanded to a conference room in the Makuhari Messe International Conference Hall, accommodating up to 100 people. We also plan to incorporate feedback from previous participants regarding the guest designers. Interpreters will be available at the venue to support your communication with the designers during the meeting.
- Priority Entry: Enter the venue from 9:00 AM, before general admission, to start business discussions, such as receiving samples (To ensure fair access for general attendees, product purchases for priority entry holders are restricted until 12:00 PM to prevent bulk buying.).
- Exhibitor Information: We will provide detailed information about exhibitor booths, including those featuring games that have won domestic awards like the Arclight Game Award.
- Dedicated Business Meeting Space: You will have free access to an exclusive meeting area within the venue during the main event days.
- Exposure to Exhibitors: In addition to the official catalog, your logo and company introduction will be featured in the exhibitor manual to appeal broadly to all exhibitors. Your company's achievements and profile will also be displayed on panels around the business meeting space, increasing your recognition and presence in Japan.
- Hotel Accommodation Option: Hotels near the venue are currently experiencing high demand. To support participants in this plan, we offer a special accommodation option.
Hotel Accommodation Option Overview
Hotels near the venue are currently experiencing extremely high demand, making reservations quite challenging. To support participants in the International Business Plan, we offer a special accommodation option.- Hotel: Hotel Shuranza Makuhari Bay (a 2-minute walk from JR Keiyo Line "Kaihim-Makuhari Station" South Exit). Single rooms, no meal plan.
- Accommodation Dates: Check-in on Friday, May 22nd, 2026; Check-out on Monday, May 25th, 2026
- Price per room: $325.00（USD）（tax included)
- Maximum booking: 4 rooms (for up to 4 guests)
- How to Apply: Select the "Hotel Accommodation Option" within the "International Business Plan Application Form" and provide the number of guests and their names.
- Payment Method: Please combine the hotel accommodation fee with your plan participation fee and make a single bank transfer. Due to hotel arrangements, cancellations after payment cannot be accepted. We appreciate your understanding.
International Business Plan Application Requirements for overseas buyers
- Event Name: Game Market 2026 Spring
- Dates: Saturday, May 23, 2026, 11:00 AM – 6:00 PM
Sunday, May 24, 2026, 11:00 AM – 5:00 PM - Venue: Makuhari Messe Exhibition Halls 1, 2, 3, 4
- Participation Fee: $645.00（USD）（tax included）
- Application Period: Friday, December 26th – Sunday, February 8th
- Number of Participants: Up to 4 individuals per company or organization are permitted to enter.
- How to Apply: Applications are accepted via a dedicated Google Form.
Click here for the International Business Plan Application Form:
Important: Regarding Email Delivery
Please be aware that emails from the Game Market Office (gamemarket@arclight.co.jp) may occasionally be automatically sorted into your spam/junk folder by your email service's filter. Our communications contain vital information regarding this plan, including deadlines and important updates. Missing these emails could affect your participation.To ensure you receive all essential information, please take the following steps: